A landmark Web3 debut for a global Web2 leader.
Go-to-market strategy, Web3 activation, NFT launch, and community growth to introduce Etihad Airways’ loyalty ecosystem to a new generation of digital-native travelers.
Start Date: 2024
10M+Impressions
60kMembers (across all platforms)
1MNFT Revenue (2 sold out collections)
+Socials+Partnerships+Fundraising+KOLs+Community Management+Content Strategy+Design+GTM
Etihad Airways
Etihad Airways is a leading global airline redefining customer loyalty through Web3 integration.
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Etihad Airways
Etihad Airways is the national airline of the UAE, servicing flights to 120+ destinations. Etihad sought to engage loyal customers with a new digital experience in Web3. This included a Go-To-Market Strategy and NFT launch with exclusive benefits such as F1 access, flight upgrades, and Manchester City FC merchandise.
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